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Rental videos also have become service providers of advertising, frequently for other movies through the same company or movies attempting to achieve exactly the same audience. Rent a film with French subtitles, and you’ll probably see previews for other language films, for instance.
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Entrepreneurs are also offering videocassettes that contains their messages. In November 1990, major toy companies gave away 1.5 million copies from the Video Toy Chest, a 35-minute video which includes 28 minutes of advertisements for toys. The rest of the 7 minutes contain trivia contests and games. Companies whose toys were marketed about the video include Milton Bradley, Playskool,Cartier Replica Watches, and Fisher-Cost. The promotion was an effort to improve the companies’ share from the $13.5 billion Cartier Replica Watches(http://world wide web.watchescat.com/B-Replica-Cartier-Watches-26.html) toy market. The audience:
The motivation: competition from game titles and items associated with the Teenage Mutant Ninja Turtles.
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